SMS Marketing for Property Management is something that is a fairly new concept. Similar to the way text message marketing is used for the real estate industry, this marketing method can work very successfully for property management companies. Real estate agents use SMS to promote their listings, so that interested buyers can text-in for more details about the property. This is essentially how it works for property managers, except the people texting-in are interested renters as opposed to buyers. Property owners hire a management company to take care of the renting process, and every owner out there is aware that for every month a rental property goes unrented, there is a significant loss in income. Property management companies are under a lot of pressure to keep rental properties occupied, and generally the best way to achieve this is to find decent tenants. Tenants who are clean, respectful and most importantly, employed.
In order to take advantage of SMS, Property Management companies can include a call to action in the rental advertisement. This is a good way to incorporate traditional marketing methods. For example, if an apartment building has vacancies, they can post a banner that reads “Apartments For Rent! Text HIGHVIEW to 96000 for details.” Potential renters can text-in to learn about which spaces are available, how many bedrooms, bathrooms, square footage, and rent price. It is in the best interest of the management company to include contact information as well, so from here, the potential renter can inquire further to schedule a showing of the apartment. If it is a house for rent, the call to action can be included on a sign in front of the house, or in a newspaper advertisement about the rental.
This saves a lot of time for property managers, they will no longer have to answer phone calls - which are a waste of time, or answer the same questions over and over. By using SMS, property management companies are giving people more information instantly, therefore increasing their chances of renting vacancies faster, and more efficiently. Auto response messages to potential tenants can be sent out with links to a virtual tour, or even links to get them started with the application process – including a credit check and job verification.
Property management companies represent many houses and apartments, and it is their job to make sure they find the best tenants - so that the owners can rest assured, knowing that their rental property is being occupied by decent people. The other main role of a management company is to ensure the property doesn’t stay vacant for long. SMS marketing truly makes the rental process much more streamlined, for both property management as well as tenants.
In order to take advantage of SMS, Property Management companies can include a call to action in the rental advertisement. This is a good way to incorporate traditional marketing methods. For example, if an apartment building has vacancies, they can post a banner that reads “Apartments For Rent! Text HIGHVIEW to 96000 for details.” Potential renters can text-in to learn about which spaces are available, how many bedrooms, bathrooms, square footage, and rent price. It is in the best interest of the management company to include contact information as well, so from here, the potential renter can inquire further to schedule a showing of the apartment. If it is a house for rent, the call to action can be included on a sign in front of the house, or in a newspaper advertisement about the rental.
This saves a lot of time for property managers, they will no longer have to answer phone calls - which are a waste of time, or answer the same questions over and over. By using SMS, property management companies are giving people more information instantly, therefore increasing their chances of renting vacancies faster, and more efficiently. Auto response messages to potential tenants can be sent out with links to a virtual tour, or even links to get them started with the application process – including a credit check and job verification.
Property management companies represent many houses and apartments, and it is their job to make sure they find the best tenants - so that the owners can rest assured, knowing that their rental property is being occupied by decent people. The other main role of a management company is to ensure the property doesn’t stay vacant for long. SMS marketing truly makes the rental process much more streamlined, for both property management as well as tenants.
